Type-in Traffic

Type-in traffic is when a visitor to a website types in the URL directly into their browser instead of using a search engine. An example would be someone interested in NASCAR who types in “nascar.com”, working under the assumption that typing that in will get them where they want to go, without having to bother with searching via a search engine.

The obvious advantage to type-in traffic is that you don’t have to do a thing to get it, other than to be lucky enough to own a domain that gets type-in traffic. You get the best of both worlds, as you can compete for search engine traffic along with other sites but have the extra benefit of having some guaranteed traffic locked in from type-in traffic.

A domain that is conducive to getting type-in traffic (something like sex.com, cars.com, etc.) is commonly called a “good” type-in domain.

Type-in Traffic and related information can be found in Glossary