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Despite Aaron Wall’s SEO Book getting positive reviews and plugs from just about anybody who is anybody in the world of affiliate marketing and SEO, I’d held off on buying a copy for myself, until earlier this week. Why would I wait so long to give it a whirl, when it’s more than patently clear that it’s a valuable resource? Well, honestly, I’m pretty much a cheap-ass, and $79 is a lot to spend on an e-book, especially when there’s a goodly chance that I already am familiar with a lot of the material.

Having worked my way through most of the 300+ pages of SEO Book, I have to say I’m pretty happy with the purchase. Most of it wasn’t that new to me, having picked up bits and pieces of what’s covered in it over the years, but it’s really well-organized and well-written, and packs a lot of meat into it. If you’re just getting started, it’s a pretty amazing resource and will literally shave years of wasted time off your learning curve.

Probably most importantly, SEO Book is heavy on the solid fundmentals, as far as guiding you through the entire process, as far as how search engines work, how to write good content, how to structure your site, and so on. It’s also very white-hat, relying on solid basic principles to improve the rankings of your sites and pages, instead of dealing with much more dodgy practices that might work today, but won’t a week from now. Yeah, the title is SEO Book, but another alternative, much longer title could be something like “Learn How to Create Solid, Fundamental Content and Websites that Will Rank Well in Search Engines for Years to Come”, as that’s more what the book focuses on, as opposed to the minutiae of things like optimizing your alt-img tags.

You also get some other useful freebies with the book, such as a listing and ranking of various paid and free directories to submit your sites to, and access to other keyword research tools and other good stuff. You also get free access to any updated future editions, which is actually pretty useful for something like this, as Aaron updates it frequently to reflect the rapidly changing world of SEO.

On the down side, it’s in pdf format and it’s 300+ pages, so unless you can print it out at work on the company dime, you’re probably faced with reading it on your computer or printing out sections at a time, which can be a bit of a chore.

All in all, though, SEO Book is definitely worth checking out. $79 ain’t cheap, especially for us tight-asses of the world, but it’s money well spent, and will pay for itself if you’re serious about the affiliate marketing thing and take the advice to heart.